Upon completion of this course, participants will be able to:
- Differentiate your client’s luxury home by being pro-active when marketing and selling
- Follow Fair Housing Law to establish a standardized practice of seller/buyer intake and approval before and during a transaction
- Use appropriate disclosure when working with buyers and sellers in all price points
- Articulate the importance and benefits of positioning and preparing the home
- Adequately show homes in luxury market, ensuring potential buyers and their agents have all the information they need
- Understand the value of events and free PR in advertising luxury homes
This is an online course and will be taught remotely by the instructor using Zoom’s virtual meeting technology. Click here to download the Zoom Client
. Zoom is available for a wide range of devices including desktop, tablet and phone.
Upon completing the registration for this course, you will receive a personalized link to access the online course. If you do not receive the confirmation email containing the link, please contact us and we will resend it to you.
To receive continuing education credits for this course, you must be in the meeting room on time and you must stay in the meeting room until the course has ended. If you arrive late, or leave early, you will not receive credit.
Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.
Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ by the International Property Awards.
Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.
Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com) Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.
Preferred Systems, Inc.
1001 State Street, Suite 1400
Erie, PA 16501
Marketing Luxury Group, LLC
620 West Roosevelt Rd
Wheaton, IL 60187